In this role, you have the opportunity to :
Be responsible for creating and delivering CRM acquisition, demand generation and loyalty, by leveraging consumer insights to shape personalized journeys and campaigns. You are part of the Consumer Direct WE team and will work closely with Merchandise Managers, Regional Business Unit teams and the Marketing Center of Excellence to drive loyalty and engagement of our members database. You are responsible for managing sales campaigns, reporting performance and driving optimizations across all PH categories.
You are responsible for:
- Building best in class CRM experiences to increase NPS, retention and loyalty, including building engaging email content
- Define and execute acquisition strategy and activities to bring consumers to the Philips CRM database through various channels (including organic, social, apps, product boxes, etc)
- Localizing, briefing and optimizing CRM campaigns with the aim of driving engagement, conversion, customer lifetime value and sales
- Working with stakeholders in the BU and Global CRM team, to develop & drive consumer centric and category-relevant journeys that bring engagement and loyalty to the Philips brand
- Measure and improve on performance of European KPIs on conversion, loyalty, engagement and acquisition (e.g. CLTV, conversion rate, engagement rate, NADRC, CRM Channel campaign performance)
- Extensive regular analysis of consumer feedback insights via NPS, R&R and other sources to identify issues and new trends and define optimization plans
- Defining local requirements and (for legal/regulatory/local relevance reasons), UAT and support deployment of tooling on the roadmap
- Providing audience details and insights on e.g. segmentation
Functie-eisen
- Minimum 2 years of work experience;
- Experience in CRM, E-commerce, digital marketing or relevant consumer-centric role;
- Excellent verbal and written communication skills for creating compelling customer communications (storytelling and/or creative writing and/or creative marketing);
- Ability to understand customer needs and behaviours, and to anticipate and address them.
- A data driven mindset: Proficiency in analysing customer data to identify trends, preferences, and opportunities. Strong skills in reporting, tracking KPIs, and using data to inform decisions.
- Ability to manage multiple campaigns, initiatives, and cross-functional projects effectively; Strong organizational skills and attention to detail
- Experience with Copywriting and Translations is a plus; experience on how to leverage Artificial Intelligence for that is an even stronger plus;
- Outgoing and positive personality with excellent communication (verbal and written) and interpersonal skills;
- Fluency in Business English; Other European languages is a plus.
Arbeidsvoorwaarden
- Period: asap - 31st August 2026
- Hours: 32- 40 hours per week
- Salary (indication): € 4.552 - € 5.311 per maand (o.b.v. 40 uur per week)
- Location: Amsterdam ( Hybrid set-up: 3x week at the office (Mon, Tue, Thu)
Bedrijfsinformatie
The Consumer Direct team in the market Western Europe Personal Health (PH) organization led by Marlies Gebetsberger. This team will be responsible for the transformation and innovation in the Personal Health business of market Europe. We will have a virtual, diverse network organization, with passionate colleagues who are energized to fulfil our purpose of improving peoples health and well-being through meaningful innovation, whilst always delighting consumers via outstanding consumer engagement and digital strategies
Inclusiviteit en diversiteit
Uiteraard staat deze vacature open voor iedereen die zich hierin herkent. We geloven dat diverse teams van belang zijn voor ons als lerende organisatie, die voorop wil blijven lopen in de wereld van werk. Want juist verschillen tussen mensen zorgen voor groei. Van collega's, klanten, kandidaten en daarmee van Yacht. Heb jij een uniek talent? We ontmoeten je graag.