Media Analytics Expert
Our client Philips Domestic Appliances purpose is simple yet powerful: helping people to turn their houses into homes. Through meaningful innovation, they improve the lives of people, helping them to lead healthier and happier lives every day. They are looking for a highly motivated, progressive thinker who works with a growth mindset. If you love innovation, challenges and fast-paced ideation, this role may be for you.
You get to be part of:
The Commercial Insights & Analytics team, a global team in the heart of the commercial organization working in close collaboration with marketing, business and commercial Excellence functions.
As an media Analytics you have the opportunity to:
• Be at the forefront of transforming global (brand) strategy and bring our products into every household globally
• Champion innovation and define the road-map of flagship products to drive profitable business growth
• Lead with Head, Heart and Hands to help turn houses into homes
Your roles and responsibilities will include to:
• Drive global Media analytics across Philips Domestic Appliances Portfolio
• Drive competitive intelligence & analysis of media spend and share of voice and distill actionable insights and recommendations
• Support management decisions around media investments and planning, budget allocations and deliver seasonal budgeting recommendations.
• Lead media campaigns optimization in close collaboration with Campaign Analysts and Marketing Effectiveness Insight Squad.
• Promote best-practices and drive media effectiveness across channels;
• Manage existing measurement tools and support on further developments, ensuring consistent and effective measurement frameworks.
• Leverage on the broader Commercial Insights & Analytics team expertise to deepen impact of insight delivery.
• Act as a sparring partner toward the global Marketing team and Media team.
• Manage relevant data vendors.
Your bring with you:
• Atleast 7+ Years experience in Analytics
• Minimum BSc (or local equivalent) education
• Subject matter expert on Media Analytics
• Passionate about data and analytics
• Proficient in Excel or other data analytics tools
• Analytic and strategic thinking skills, with ability to digest complex information and make data-driven decisions.
• Dynamic and agile: Ability to think in a creative and strategic way but be adept at delivering operationally to ensure tasks are followed through to completion. Ability to work efficiently and flexibly to deliver results.
• Fluent in English
Practical Information
Start Date: ASAP
Duration of the assignment :12 months (end of December 2023)
Location: Amsterdam
Hybrid working possibility
*Please apply if you are already here in the Netherlands
Interested: Apply directly or get in touch with me at ritika.agarwala@yacht.nl
Inclusiviteit en diversiteit
Uiteraard staat deze vacature open voor iedereen die zich hierin herkent. We geloven dat diverse teams van belang zijn voor ons als lerende organisatie, die voorop wil blijven lopen in de wereld van werk. Want juist verschillen tussen mensen zorgen voor groei. Van collega's, klanten, kandidaten en daarmee van Yacht. Heb jij een uniek talent? We ontmoeten je graag.