Experienced Design Lead

Randstad Holding
  • Amsterdam
  • ZZP
  • HBO, WO
  • 40 uur
  • Thuiswerken mogelijk
Oktay Cankilic avatar
Oktay Cankilic principal recruitment consultant

The Experience Design lead / strategist leads and guides UX Research & Design squad(s) to design the best possible user experience for people using and impacted by solutions for a workstream (sales, recruitment or omni-channel) empowering product teams with Explorative research, Service Design, Flow Design and Interaction Design through your own capabilities and those of your teams. Act as the advocate for all human audiences involved and be obsessed by improving their experiences in conjuction with achieving product's and business' objectives. 

You partner, design (strategically) and lead:

• You partner with the program organisation as the representative from Experience R&D to understand needs, requirements and priorities which need to be achieved. You align and decide with them on direction, planning and expectations. You guide in an honest and constructive way to represent the user experience perspective with the intent to find the best compromise.

• You design on a service-level and high level interaction design to provide a master design direction from your area of focus (sales, recruitment or omni-channel) and in close collaboration with your peers in the design vision team to ensure a consistent overall design achieving the objectives (business, product, experience) from the program. 

• You lead multiple teams focused on design vision (strategic / service design level) and tactical ux research and design. You are responsible for maximizing the team in terms of people, process, prioritization and delivery in line with the overall roadmap of the program and the solution strategy.

Workstream & Squad Leadership: Building, leading, and growing a highly collaborative squad of UX professionals supporting the CX Studio’s values and standards. The Experience Design lead / strategist is the champion of his team(s) and is a thought leader within the UX department and owns the experience design for the scope of the squad. The Experience Design lead / strategist is responsible for guidance, performance and results of multiple teams and grows the team's people, process and practice in congruence within the CX-CoE. The Experience Design lead / strategist balances lead activities with hands-on contribution on a strategic service level, actively leading by example and taking responsibility for the choices in research and design. As a coach the Experience Design lead / strategist guides people to improve their work and provides pro-active feedback on their work.

CX Leadership: Sets and aligns strategy for the team's focus in close alignment with the Head of Experience Research & Design. As part of the lead team heading Experience Research & Design for Randstad Global, has a shared responsibility...

• for improving DesignOps standards CX / UX standard and governs applied standards within the squad the UX Squad Lead heads.

• to be an advocate (evangelist) of the CX practice to increase awareness on CX and the UX R&D practice.

Delivery: The UX Squad Lead is also responsible for managing and prioritzing the workload (backlog) and delivery of ux services (insights and solution design artifacts) according to agreed time lines with key stakeholders. This includes activities such as:

• Refine and prioritize UX backlog items 

• Plan UX sprints, organize roadmap and ux-activities

• Align roadmap and design choices with direct stakeholders (e.g. product owners, project mgrs, tech leads etc)

Stakeholders: Build a win-win partnership between the squad, the product owner(s) and the stakeholders, through building a common understanding offering transparency in decisions, progress and achievements. Strive to achieve stakeholder goals whilst serving the user.

Design: Actively heading the Strategic design for the workstream (sales, recruitment or omni-channel) to choreograph processes, technologies and interactions driving the delivery of services, using a human-centred perspective, through:

• Architecting, crafting, expanding and maintaining the strategic design (Explorative research, Service Design, Flow Design) of your target audiences governing congruence, relevance andactuality.

• Head and conduct studies (research, analysis) on experiences and building storylines and making cases around problems and opportunities to be prioritized for improvement

• Heading design explorations and test solution concepts around prioritized experience problems

• Work together with the service design team to align and contribute to service blueprint and journey artifacts (e.g. maps, personas, etc), being the boundary objects to visualize the experience(s). Though the maps and blueprints the experience design lead / strategist is responsible to provide the design direction for tactical ux squads and construct teams designing and developing the detailed solution design.

• Lead by example by using visualisation to drive understanding via a vast array of mapping methods, including journey maps, service blueprints, stakeholder maps, system maps, mental models etc..

Holistic view: Be aware and conversant with Randstad’s relevant products and services as well as closely related journeys to your focus area. In this capacity, the Experience Design lead / strategist monitors and orchestrates the experience for his focus area from a high perspective as well working with the understanding of detailed implication and will seek to solve ux problems through a holistic approach (in collaboration with relevant peers). 

Key relationships:

Stakeholders • SME's and Directors in Marketing, BCD, IT at Global • SME's of OpCo's • Product owners for Global products

Operations: • Head of Experience Research & Design • Service Designers • UX Designers: • UX Researchers


7+ years of experience in a UX design / Service Design role with at least 3 years as a UX Lead / manager, where the candidate has built up:

• senior experience with design processes (devops) and a vast array of UX/CX mehodologies

• senior experience with architecting services, interaction design and experience flows

• extensive experience working as a UX (design) lead working within large / enterprise companies and heading (remote and international) teams of researchers and designers

• experience in working in fast paced environments: preferably experience researching as part or (agile) design sprints

A great candidate

• leads by example as a true doer, wanting to see fast and good results, whilst having a passion for creating high performing services and crafting amazing experiences

• has extensive experitise in strategic design and service design (designing information model, flows design, journey mapping, blue-printing)• possesses impeccable visual storytelling and communication skills, both in 

• Feel comfortable in a fast-paced (agile) creative environment - understand what an agile way of working is and understand what is required of that type of work (speed, progress over perfection). 

• shows an entrepreneurial spirit - loves to explore new opportunities and relishes the challenge of jumping in the deep end, getting to work and learning from the challenge.

• Highly analytical - knows that understanding the problem well is 80% of the work. is a skilled analyst to analyze and interpret studies and complex situations (in journeys) in a concise and meaningful way - analyzing and synthesizing findings into conprehensive reports which unearth the essential deeper meaning (insights) and argumented advice (change proposals)

• Understands that design is a compromise - critically analyze user needs, busines requirements and technical possibilities, and find design solutions that leverage all three.

• Facilitate dialogues and explorations - can bring multi-disciplinary teams together during workshops and other design activities to create common understanding and explorations.

• Expertise in design deliverables & tools - mastery of design tools and creation of journey maps, wireframes, high fidelity mockups, prototypes, and other design artifacts.

• Possess impeccable visual storytelling and communication skills - both in verbal and in written form to convey complex and detailed solutions in the simplest and clearest of ways. 

• Is great at time management, estimation & planning - handle multiple projects at any one instance, both independently and in multidisciplinary teams.

• Has a fluent proficiency in English - speaking, reading and writing.

• experience with collaboration tools: google suite, google hangouts/meet, jira, confluence, miro

CX CoE's objectives:

• Unite Randstad Experience Design across the globe (people, process, knowledge)

• Make the CX Studio have a demonstrable ROI (quantified value attribution to business kpi's, exceeding costs)

• Power and drive all global products and services (and their roadmaps) through CX and solve validated user problems with solutions users show they love.

• Own, manage and democratize end-to-end insights and service design (across journeys, processes and people) on the digital and non-digital experience to enable UX professionals to approach experience design in a holistic way.

• Unite experience across channels: Users have a unified experience (congruent, recognizable, seamless) across digital and non-digital channels that they wish to use.


Human Forward Leadership Competences
delighting people: connect people (client, talent, employee, society), building strong client relationships and delivering client-centric solutions.
performing today: resourcefulness securing and developing resources effectively and efficiently.
leading change: manages ambiguity operating effectively, even when things are not certain or the way forward is not clear.
securing the future: drives vision and purpose painting a compelling picture of the vision and strategy that motivates others into action.


Duration: 6 months 36 - 40 hrs

English cv is mandatory

You have to live in the Netherlands

Freelance only


The CX Center of Excellence provides CX services to Randstad, by enabling the organisation and teams to become human centric and by driving change agendas as representatives of users. As such we provide a deep human understanding and guidance to where amazing experiences enable our business, people and organizations realize their full potential.

about Randstad

The Randstad Group is a global leader in the HR services industry and specialized in solutions in the field of flexible work and human resources services. Our services range from regular temporary Staffing and permanent placements to Inhouse Services, Professionals, and HR Solutions (including Recruitment Process Outsourcing, Managed Services Programs, and outplacement). In 2017, Randstad generated revenue of € 23.3 billion. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad N.V. is listed on the NYSE Euronext Amsterdam, where options for stocks in Randstad are also traded. For more information, see www.randstad.com.

what do you get in return?
Randstad’s performance standards are high, but as a team, they’ll make sure you reach and even exceed them through a wide range of learning and development opportunities. Joining their team means getting to work with great people. Each of them is crucial to maintaining our open-minded, entrepreneurial, and vibrant company culture. Sure you’ll work hard, but this hard work is also rewarded, and success is celebrated. It’s the culture you’ll find in any of our global Randstad offices. 

Within Randstad we defined the following Human Forward Leadership competencies:
delighting people: connect people (client, talent, employee, society), building strong client relationships and delivering client-centric solutions.
performing today: resourcefulness securing and developing resources effectively and efficiently.
leading change: manages ambiguity operating effectively, even when things are not certain or the way forward is not clear.
securing the future: drives vision and purpose painting a compelling picture of the vision and strategy that motivates others into action.


Inclusiviteit en diversiteit

Uiteraard staat deze vacature open voor iedereen die zich hierin herkent. We geloven dat diverse teams van belang zijn voor ons als lerende organisatie, die voorop wil blijven lopen in de wereld van werk. Want juist verschillen tussen mensen zorgen voor groei. Van collega's, klanten, kandidaten en daarmee van Yacht. Heb jij een uniek talent? We ontmoeten je graag.

Oktay Cankilic avatar
Oktay Cankilic principal recruitment consultant


recruiter Oktay Cankilic

Oktay Cankilic

principal recruitment consultant

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