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Over de functie
Have you ever wanted to run your own business within a big organization, this is your chance.
Working together with Foodies from different disciplines and be responsible for the success of one of our growth pillars for the coming years. In this role you are the expert of a specified Operator Group and you drive growth through operator journeys from profiling to getting the sale, with digital at the heart.
The world of FoodSolutions is a dynamic and exciting environment with passionate professionals who work hard to carry out their common ambition of “freeing chefs to love what they do”. Our customers range from restaurants and hotels through to pub chefs and workplace, school or hospital caterers - as well as the wholesalers and cash and carries who service the foodservice industry.
Your main task will be to set up an campagne for the health market and fast growing restaurant chains in the Netherlands. You will transform current developments, insights and trends within the health market in Foodsolutions campagnes. Set up effective strategies to engage the target audience.
Responsibilities & AccountabilitiesGeneral:
- Local insights, foresights and operator understanding;
- Define Operator Group Basket in alignment with Operator Business Team;
- Give input and work together with cluster on development of activation campaigns (BETs);
- Track performance and develop & implement corrective actions;
- Manage the Marketing Budget within your Operator Group;
- Providing information and training materials for internal stakeholders;
- Alignment with CD, Portfolio Management, Cluster Marketing, Trade Marketing, CMI, Digital Conversion, Culinary Team.
- For your operator group design and implement effective operator journeys that get the sale together with CD, both for Gripped Operators as well as Free Trade;
- Ensure that digital is at the heart of all operator journeys, especially Free Trade;
- Develop and implement content plan and its deliverables for the relevant touchpoints;
- Deploy and amplify big activation ideas, incl. all materials (using BETs from cluster);
- Manage operator marketing routine tasks.
Skills & Experience:
- Foodservice experience (or strong affinity)
- Marketing experience or background;
- Full understanding of the operator journey;
- Project and budget management;
- CD experience is a pre;
- Operator and chef intimacy;
- Marketing strategy development;
- Digital conversion;
- Brand Activation + Media planning;
- Fluent in Dutch + English.
- Decision Making
- Problem Solving
- Planning and Organizing
asap - 31/3/2018
40 hours per week
Unilever Food Solutions is the dedicated culinary foodservice business of Unilever which operates in more than 70 markets across the globe. The UFS portfolio consists of many of the world’s leading food brands like Knorr, Hellmann’s, Unox, Lipton & Becel.
Voor meer informatie neem je contact op met Roger van Bemmelen via telefoonnummer 06-22214279
Werken voor Yacht
Yacht is dé organisatie van en voor professionals. Wij verbinden professionals en organisaties die het verschil willen maken. Ons doel is optimaal resultaat: jou als professional uitdagend werk bieden waarmee jij de organisaties van onze opdrachtgevers blijvend verbetert. Behoor jij tot de beste professionals in jouw vak? Wil je samen met vakgenoten het verschil maken bij toonaangevende organisaties? Dan willen we jou graag leren kennen.
Uiteraard staat deze vacature open voor zowel mannen als vrouwen.