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Global Digital Marketing Manager (5 months)

Unilever N.V.

9040551 | ROTTERDAM | Detachering | HBO | salaris € 4.500 p/m | 40 uur | publicatiedatum 

Solliciteer

Over de functie

Unilever Food Solutions (UFS) is the foodservice division of Unilever. It leads the dynamic Food Service market across its categories and has ambitious growth objectives, marketing a range of professional food and beverage products and services to chefs across 22 Multi Country Organization (MCO) in 72 countries. 

Currently UFS relies on sales reps visiting chefs to generate demand. Broadcast communication mediums are not yet developed, which limits the pace of growth. CRM and digital offer a huge opportunity and future growth for UFS depends on evolving the business model and developing contact strategies.

Main purpose of the job: 

Lead the global digital marketing process to reach the right target audiences, create meaningful engagements and drive (online and offline) sales, turning one-time visitors into frequent buyers. Proving that the right digital campaign approach results in the right return on investment.

• Create, develop and drive CRM campaigning strategy in 22 MCO’s 
• Create, develop and drive social media strategy (and digital advertising) in 22 MCO’s 
• Create and develop data driven campaigns to drive quality traffic to UFS.com, that convert into engagement and sales 
• Manage team of campaign- and traffic specialists (3 FTE) 
• Manage global digital agencies for CRM and development 
• Manage relationships with local digital and marketing leads to optimize way of working and campaign performance.  

Key Skills: 

· Proven knowledge and track record in digital marketing 
· Proven knowledge of cross-channel campaign management 
· Deep understanding of customer journey thinking and mapping 
· Hands-on campaign management experience 
· Result driven 
· Strong organizational skills with focus on details 
· Digital transformer 
· Team player that can work cross-functional (both with marketing- and sales departments) 
· Creative mind with a test-and-learn mentality 

Functie-eisen

Relevant Expierence: 
Essential: 
· Bachelor or Master degree in marketing-, communication- or commercial direction 
· 6-8 years of working experience in similar role 
· Strong experience in digital marketing in B2C or B2B 
· Deep understanding of data driven campaign management in result driven context 
· Proven track record in defining and implement digital marketing strategies 
· Knowledge of marketing automation and how to implement that in (large) organization 
· Fluent English, verbal & written 

Desirable: 
· Knowledge of Adobe Campaign (and AEM) 
· Experience in global role 
· Experience in change management 
· Experience in ROI management of digital advertising 
· Understanding of the role of tech in digital marketing

Arbeidsvoorwaarden

Good remuneration through Yacht. 

If interested in this position, please apply through our website (www.yacht.nl) by submitting your cover letter and resume. 

Bedrijfsinformatie

Unilever Food Solutions (UFS) is the foodservice division of Unilever. It leads the dynamic Food Service market across its categories and has ambitious growth objectives, marketing a range of professional food and beverage products and services to chefs across 22 Multi Country Organization (MCO) in 72 countries. 

Contactinformatie

Voor meer informatie neem je contact op met Roger van Bemmelen via telefoonnummer 06-22214279

Werken voor Yacht
Yacht is dé organisatie van en voor professionals. Wij verbinden professionals en organisaties die het verschil willen maken. Ons doel is optimaal resultaat: jou als professional uitdagend werk bieden waarmee jij de organisaties van onze opdrachtgevers blijvend verbetert. Behoor jij tot de beste professionals in jouw vak? Wil je samen met vakgenoten het verschil maken bij toonaangevende organisaties? Dan willen we jou graag leren kennen.

Solliciteer

Uiteraard staat deze vacature open voor zowel mannen als vrouwen.